Shashank Dogra | UX UI Designer


About Me

Shashank Dogra Los Angeles


User Experience | Front End Design | Graphic Design | Tech Enthusiast

📧: | 📱: 973.420.5437


I'm really good at these. I also possess the ability to learn and unlearn at will.





in 2018

I'm an User-experience designer adept in researching, wire framing, identifying and incorporating consumer needs into user-centered web and mobile app designs. Expertise includes:

  • User Research: Improve Website alignment with customer needs through user research that includes in-depth interviews, contextual inquiries and field/diary studies.
  • Persona Creation: Lead persona creation to optimize user journeys, develop site maps and construct wireframes enabling effortless navigation.
  • Usability Testing: Participate in all phases of usability testing in lab and remote settings.
  • Web Design and Development: Responsive front-end design and development with HTML, CSS, JS and Ruby on Rails and Python.

I balance my day job with personal creative work, like photography, videography and music production. One of the first job I landed was a product photography gig for an e-commerce Jewelry store. I eventually ended up doing a lot of graphic design work and web development on PHTML and Magento. And with that experience is how I got an Internship with J GROUP NY, Check out my case study if you haven't already.

Over the years of working with clients and work places, my process has evolved with time.As a beginner, I started as the overly creative designed who would spend hours crafting the most outlandish designs and works, without due consideration of the end user perspective and client's requirement. I later moved on to the phase where I assumed that the "client is always right", and would get as much work done but compromise on quality. But today, I find myself as a responsible designer who not only understands what the client requires but also can communicate better to make sure that the best design fit to all stakeholders reaches deployment. I like going the extra mile chasing perfection, and I'm the best I know at presenting my ideas.

 My creative approach—no matter the medium—is to bring the idea and objective of the project to best visual representation as possible. I don't stop at visuals alone, but I like crafting the whole experience in all sectors where my clients or their users might be involved.



A List of clients I have worked with over the years.


Zev SoCal
Big Baller Brand llc
Zaika New York
Chef Raamanuj

Raj Jewels
Worker Bees Production
Swami Vivekanand Institute of Engineering and Technology
Deepak Rathore Project
Lot Stop
Bareens Designer Rug



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