Ridge Footwear Online Re-Design
Customer’s are always confused while finding an appropriate product or a variation, and finding information pertaining to a product. Similar issues for B2B customers.
To Re-design the current website from ground up, with an easy product/collection layout and accurate information within the respective product page.
Web UI Design Mockup ⬆
The Small product catalog inspired a very simple and familiar homepage layout for the users. Upon UX Research, I found most users scrolling and searching for content instead of instantly going for a navigational menu or searching. From the 52 users with whom the prototype website was tested on 31 knew what they were looking for, 11 users wished to request a quote or a better pricing on a product, 7 users were interested in searching for a local retailer selling the brand and such interactions dictated most of the feature development on the site.
The New is here!
A Quick glance at the desktop viewport preview of the homepage between the new (top) and the old (bottom)
Re-platforming to Shopify!
Working with WooCommerce had its challenges in order to achieve the design goal. Hence Re-platforming to Shopify was a necessary evil (Blessing).
From Shopify rooted deep in E-Commerce to my own personal expertise with the platform made it a better choice in order to achieve the Re-branding/ Re-design goals. However, it wasn’t without challenges, such as inventory, URL backlinking and current user base’s expectations.