Shashank Dogra | UX UI Designer
Ridge Footwear Online Re-Design

Ridge Footwear

Ridge Footwear is a prominent performance tactical footwear brand that has been an industry leader for the past 20 years, providing for paramedicals and the police.

Ridge Footwear Online Re-Design

Ridge Footwear Online Re-Design

Problem:

Customer’s are always confused while finding an appropriate product or a variation, and finding information pertaining to a product. Similar issues for B2B customers.

Vision:

To Re-design the current website from ground up, with an easy product/collection layout and accurate information within the respective product page.

Web UI Design Mockup ⬆

Web UI Design Mockup ⬆

The Small product catalog inspired a very simple and familiar homepage layout for the users. Upon UX Research, I found most users scrolling and searching for content instead of instantly going for a navigational menu or searching. From the 52 users with whom the prototype website was tested on 31 knew what they were looking for, 11 users wished to request a quote or a better pricing on a product, 7 users were interested in searching for a local retailer selling the brand and such interactions dictated most of the feature development on the site.