Ridge Footwear Online Re-Design
Customer’s are always confused while finding an appropriate product or a variation, and finding information pertaining to a product. Similar issues for B2B customers.
To Re-design the current website from ground up, with an easy product/collection layout and accurate information within the respective product page.
Web UI Design Mockup ⬆
The Small product catalog inspired a very simple and familiar homepage layout for the users. Upon UX Research, I found most users scrolling and searching for content instead of instantly going for a navigational menu or searching. From the 52 users with whom the prototype website was tested on 31 knew what they were looking for, 11 users wished to request a quote or a better pricing on a product, 7 users were interested in searching for a local retailer selling the brand and such interactions dictated most of the feature development on the site.